A person’s name, image, likeness, identity, and persona can carry substantial personal and commercial value. When another person or business exploits that identity without authorization, the consequences may extend well beyond a single unauthorized photograph or advertisement.
Tamari Law Group represents individuals in right of publicity and related claims involving the unauthorized commercial use of their identity.
These disputes can arise when a person’s photograph, likeness, name, voice, or other recognizable attributes are used to advertise or promote products and services without permission. They may involve social media, digital advertising, websites, commercial promotions, endorsements, merchandise, and emerging technologies capable of replicating or appropriating aspects of an individual’s identity.
Tamari Law Group evaluates not simply whether an unauthorized use occurred, but how the use occurred, the commercial benefit obtained by the defendant, the value associated with the individual’s identity, and the reputational or economic consequences of the misuse.
Depending upon the circumstances and applicable law, claims may involve statutory and common-law rights of publicity, privacy rights, false endorsement, unfair competition, and related causes of action.
The digital economy has made a person’s identity easier than ever to reproduce, distribute, and monetize. Tamari Law Group works to ensure that individuals, not unauthorized third parties, retain appropriate control over the commercial use of who they are.